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How CooperVision extended its digital experience into optometry retail through self service

  • 21.5” touchscreen
  • 4G remote management
  • Link to Product page
  • Link to Industry Page
CooperVision contact lens dispensing kiosk

Self service contact lens dispensers for a global vision brand 

CooperVision is one of the world’s leading manufacturers of soft contact lenses and related products, operating in more than 100 countries. 

To help promote and distribute their products in a retail setting, CooperVision engaged NEO to design and build a self service kiosk platform that educates customers, dispenses lenses and extends the brand’s digital experience in store.  

The Challenge 

CooperVision wanted to create an interactive retail presence that could: 

  • Present educational content about lens care and product range 
  • Allow customers to explore and order contact lenses independently 
  • Fit seamlessly into different optometry environments 
  • Be centrally managed and updated remotely 

The solution also needed to support multiple kiosk formats to suit a variety of store layouts and retail conditions. 

The Solution 

NEO developed a modular self service kiosk system built around a 21.5” touchscreen interface with integrated printing and network connectivity. 

Each unit features: 

  • 21.5” touchscreen display for interactive learning and ordering 
  • Thermal printer for receipts or product information 
  • 4G network connectivity for remote content updates 
  • Customisable design with four configurations — mobile, fixed, pedestal and desktop 

This modular approach allows each retail partner to deploy the kiosk in a format that best suits their space and customer flow, while maintaining full control of the content and branding. 

The Outcome 

The CooperVision kiosks have given optometrists a new way to showcase and sell products without increasing floor staff or printed collateral. 

Benefits include: 

  • Consistent brand presence across independent retail sites 
  • Automated product education and information delivery 
  • Remote content management and performance monitoring 
  • Scalable rollout capability for new stores and markets 

The national deployment is currently expanding through independent optometry networks, offering customers a modern, digital touchpoint that complements in person care. 

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