-
  • Gaming & Wagering
  • Transactional

Global Tote for Betmakers

Designing the future of betting – flexible, customer-first, global

Global Tote set out to modernise the in venue terminal experience  – not just new hardware, but a platform that adapts across markets and supports both tote and fixed-odds wagering.

NEO partnered on the design and self-service development of the BetLine Series – now rolling out with racing partners internationally.

Project Highlights

Client  Global Tote (BetMakers) 
Platform  Gaming & Wagering + Transactional
Functions  Self Service & Teller Terminals – Wagering
Integration Pari-mutuel and Tote Pool Betting
Deployment Racetracks, Turf Clubs abd and OTB
Location USA, LATAM + Asia

The Challenge

  • Modern, venue ready design that feels intuitive for new and seasoned punters
  • Modular form factors for different environments and roles (self-service and teller)
  • Dual wagering support  – tote and fixed-odds on the same device
  • A platform approach that scales across multiple jurisdictions.

The Solution

NEO helped create the BetLine Series  – 14 configurations including nine self-service models – built for uptime, usability and rapid deployment across diverse venues. Terminals are customisable from compact countertop to freestanding units, engineered for high-traffic environments and future feature upgrades.

In-market adoption examples:

  • Meadowlands Racing & Entertainment (USA) – receiving the latest BetLine terminals (SST, Compact Teller, TSST).
  • Selangor Turf Club (Malaysia) – deploying BetLine across on-track and off-track locations.

The Outcome

A unified terminal platform that lifts the in-venue experience while simplifying operations for partners – evidenced by multi-year deals and international deployments tied to BetLine.

Site by Sod